Marlin Business Services hires SVP, chief marketer

By Eric Strauss
Mount Laurel | Sep 5, 2017 at 4:32 pm

Mount Laurel-based business services firm Marlin Business Services Corp. has named a new senior vice president and chief marketing officer.

Aswin Rajappa will oversee all of Marlin’s marketing activities across all of its business units, reporting to CEO and President Jeffrey Hilzinger.

“Given Aswin’s extensive experience, particularly in the areas of Big Data analytics, digital marketing and digital transformation, he has the ideal background to lead Marlin’s marketing function into the future,” Hilzinger said in a prepared statement. “Aswin’s depth and breadth of experience will help us to develop and manage our marketing activities at a more strategic level, which is necessary given the importance of these activities to the ultimate success of our Marlin 2.0 strategic initiative. We’re delighted to have him join Marlin’s senior leadership team.”

Rajappa has more than 20 years of experience, primarily in digital marketing for the consumer and commercial finance sectors. Most recently, he was vice president of digital and product management with CAN Capital, and he has worked with companies including Lendkey, Capital One and PricewaterhouseCoopers.