Provident tees up partnership with golf organization

By Lynda Cohen
Jersey City/Kenilworth | Dec 7, 2017 at 10:41 am

Provident Bank is now the official bank of the New Jersey State Golf Association.

The Jersey City-based bank will also sponsor the NJSGA Amateur Championship, and help develop marketing programs, corporate networking events and charitable initiatives.

“We are delighted to partner with the NJSGA,” said Provident CEO and President Chris Martin. “Like Provident, they have a longstanding tradition of excellence and service in New Jersey. Our shared core values make the NJSGA the ideal partner. We look forward to working with the NJSGA to enhance their offerings and deliver added benefits to their members.”

Provident will become official sponsor of the annual NJSGA Youth Foundation Pro-Am and presenting sponsor of new corporate networking programs, which will benefit the NJSGA Youth Foundation and the NJSGA Caddie Scholarship Foundation.

“We are extremely excited to welcome Provident Bank as a NJSGA corporate partner. It is fitting that the state’s oldest bank has committed to help us support all things golf in New Jersey,” said NJSGA President William Frese.

“Provident’s financial commitment and marketing support will not only allow the NJSGA to continue providing a wide range of services to our individual golf members and member golf clubs, but it will enable us to develop new joint marketing programs that will create networking opportunities and continued fundraising for NJSGA charitable initiatives,” he added.

Provident Bank and the Kenilworth-based NJSGA have agreed to develop a series of joint marketing initiatives aimed at creating new corporate networking programs and events that will allow both organizations to engage New Jersey companies through golf and professional development related activities.

“Provident Bank understands the power of the NJSGA’s influence and impact across the state.  Between the reach of our communications platforms, the depth of our championships and events, and the strength of our ties to both the golf and business communities in New Jersey, Provident will be able to associate with the game of golf in a powerful way and leverage the meaningful crossover between these target markets,” said NJSGA Executive Director Kevin Purcell.

As a corporate partner, Provident Bank will provide banking services to the NJSGA and its charitable arms, the Caddie Scholarship Foundation and the Youth Foundation, and will provide overall support to the NJSGA, which will help the association continue to serve golfers across the state through the many programs and services it provides.

Lynda Cohen | lcohen@roi-nj.com | LyndaCohen