Unilever buys Portland personal care company Schmidt’s

By Lynda Cohen
Englewood Cliffs | Dec 15, 2017 at 12:00 pm
Unilever

Unilever, the household goods conglomerate with U.S. headquarters in Englewood Cliffs, is set to acquire a personal care company based in Portland, Oregon.

Founded in 2010 by Jaime Schmidt, Schmidt’s Naturals started as a deodorant brand, and now also offers bar soap and toothpaste. Schmidt’s natural deodorants include award-winning formulas derived from plants and minerals.

“Schmidt’s Naturals is a strong, innovative brand in the fast-growing natural category, and nicely complements our existing portfolio of U.S. deodorants, which includes leading brands Degree, Axe and Dove,” said Unilever North America President Kees Kruythoff. “The brand’s focus on transparency and mission to make natural products accessible to everyone aligns closely with Unilever values and represents an exciting category expansion for our family of brands.”

Schmidt and co-founder Michael Cammarata will continue to be involved with the brand.

“Today is a momentous day in the history of Schmidt’s Naturals, as we announce our joining of the Unilever family of brands,” Schmidt said. “Thanks to our community, what started humbly in my kitchen and local farmers’ markets has grown into homes worldwide. I am proud to say that, as a result of our partnership with Unilever, we are better positioned than ever in our mission to make natural products accessible to all. Moreover, Unilever’s substantive actions towards creating a more sustainable and equitable future for diverse peoples across the planet further fuels the enthusiasm behind our alliance.”

Terms of the transaction were not disclosed. Subject to any applicable governmental authorizations, the transaction is expected to close no later than the first quarter 2018.

“As long as I can remember, I’ve had one dream — to build and be part of a meaningful company that would help change the world and empower people everywhere to live their best lives. Today, Schmidt’s Naturals and Unilever are coming together to bring natural products to the world in new and innovative ways,” Cammarata said.

“Schmidt’s Naturals is a great strategic fit for our Personal Care business, allowing us to reach new consumers who prefer natural options,” said Alan Jope, president of Unilever Personal Care. “We look forward to utilizing our Personal Care leadership to extend Schmidt’s Naturals into new sales channels and geographies.”

Lynda Cohen | lcohen@roi-nj.com | LyndaCohen