Rutgers Business School’s annual business plan competition names finalists

By Emily Bader
Newark | Apr 5, 2018 at 1:24 pm

The Rutgers Business School in Newark announced recently it hosted its 2018 annual business plan competition, attracting a total of 44 entries.

The judges narrowed the entries to five finalists and awarded cash to all five teams who made it into the finals.

The finalists are as follows:

Rutgers part-time MBA student Juan Salinas won the top prize of $20,000 for his company that makes P-nuff Crunch healthy snacks. He founded West Orange-based Perfect Life Nutrition in 2015 after working in the food divisions of several large consumer packaged goods companies. His main product is a baked peanut puff snack that is sold largely to independent health food stores.

Monica Mikhiel, Dominick Cirillo and Merna Cirillo won the second prize of $15,000 with their cake-making company called Half Caked.

The third place winner was Rutgers MBA alumna Jen Du, who is founder and CEO of Before Elixer, a health remedy. Du received $10,000 in prize money.

Anton Kogan received fourth prize of $7,500 for a new startup called Insite Solutions Group, which provides background screening for property managers.

The fifth place price of $1,000 was awarded to Toolbox, a company founded by part-time Rutgers MBA student Gabrielle Castelao and her business partner Matthew McGinn. The company helps retailers and small businesses find companies to help with repairs to their stores.

“The five presentations here were the five best in 15 years or more that we’ve been doing the business plan competition,” said Richard Romano, the foundation’s president who helped to judge the entries.

In addition to Romano, the judges were Sharon Lydon, executive director of the Rutgers MBA program, and John Wilson, a representative of the Sales Executive Club of Northern New Jersey Foundation.

The competition was organized by Doug Brownstone, an assistant professor of professional practice in management and global business at Rutgers, and sponsored by the Sales Executive Club of Northern New Jersey Foundation.

Emily Bader | ebader@roi-nj.com | emilybader