Sotheby’s enters into custom-publishing relationship with Dow Jones Media Group

By Emily Bader
Madison | Jun 12, 2018 at 12:40 pm

Madison-based Sotheby’s International Realty Affiliates LLC announced Tuesday it has entered into a custom-publishing relationship with Dow Jones Media Group to create RESIDE, a bespoke luxury lifestyle magazine.

The partnership will provide Sotheby’s affiliate companies the ability to publish a customized, branded magazine created by DJMG.

“We have done extensive research and know that lifestyle, real estate, and home design print publications are increasingly important to luxury consumers,” said Kevin Thompson, chief marketing officer, Sotheby’s International Realty Affiliates.  “RESIDE was designed with these luxury consumers in mind, understanding the way they consume content, the types of content they are interested in, and reaching them in a way they prefer.  Working with the Dow Jones Media Group allows our affiliate companies to publish rich, quality content that they can distribute in local markets to meet the needs of their clientele.  We are proud to launch this first-of-its-kind, turnkey program to our global network.”

The inaugural issue of RESIDE will be published on June 18.

“Dow Jones Media Group is a global leading publisher in the business, luxury lifestyle, and real estate space, so this is a perfect pairing,” said Luke Bahrenburg, vice president, real estate at Dow Jones. “DJMG is uniquely positioned to provide the Sotheby’s International Realty brand with a full-service custom publishing solution and we are thrilled to expand upon the already great relationship between our brands with the publication of RESIDE. As leaders in luxury and lifestyle, both Dow Jones Media Group and the Sotheby’s International Realty brand have a deep understanding of the power of print in engaging the luxury consumer. This partnership will allow the Sotheby’s International Realty network of global affiliates to fuse rich lifestyle content alongside extraordinary homes to create a bespoke experience for luxury consumers around the world.”

Emily Bader | ebader@roi-nj.com | emilybader