Trendy eyeglass company Warby Parker announces first N.J. store

By Eric Strauss
Paramus | Sep 12, 2018 at 7:10 am

Warby Parker, the New York-based fashion eyeglasses company, is opening its first New Jersey location Saturday, it announced this week.

The retail store at Garden State Plaza in Paramus will join more than 75 other retail locations in the U.S. and Canada for the once online-only glasses company. Warby Parker has offices in New York and Nashville, Tennessee, and more than 1,600 employees overall.

“New York City has been our home for years, so expanding right across the George Washington Bridge is a big milestone for us,” co-founder and co-CEO Dave Gilboa said in a prepared statement. “Here in Garden State Plaza, we’re not only a part of some of the best shopping in the area, but we’re also surrounded by great community parks and green spaces.”

The new store will open Saturday at 10 a.m. and be open during mall hours, 10 a.m. to 9:30 p.m. Monday through Saturday.

Warby Parker said artist Ping Zhu has created two original works just for the library-themed Paramus store, to commemorate the company’s entry into New Jersey.

The store will feature the company’s entire collection of glasses, sunglasses and eyewear accessories, as well as other products including books — as well as exclusive specialty sunglasses and kids’ glasses.

The company said it is launching stores in Westfield and Hoboken later this year.

Stores offer expert advisers and accept some insurance plans.

Eric Strauss | estrauss@roi-nj.com | acerimrat