Princeton-based Edison Partners announced Tuesday it is leading a $4 million growth investment in Sigstr, an Indianapolis-based SaaS platform for employee email signature marketing and relationship intelligence.
The announcement comes just a day after Edison Partners announced its $7.5 million investment in Emplify.
For Edison Partners’ investment in Sigstr, the funds will be used to rollout Sigstr Pulse, a scale sales and marketing tool.
“We believe account-based marketing is the way B2B marketers will drive revenue, now and into the future. Sigstr uniquely brings relationship intelligence to ABM initiatives using the email channel, turning it into a revenue driver within the enterprise,” Ryan Ziegler, general partner for Edison Partners, who led the investment, said. “Since joining Sigstr in 2017, CEO Bryan Wade has had significant impact on business performance and product direction. The combination of the ESM and Pulse products, a stellar management team, and ABM market trends is driving a high growth trajectory for Sigstr to rapidly build value and outperform the market.”
This growth investment follows the launch of Sigstr Pulse in July. Sigstr Pulse is a relationship marketing application that uses artificial intelligence to map the network of all employees in a company through the company’s email channel so businesses can assess marketing and sales performance.
“There’s so much potential for organizations to use relationship intelligence from employee email to unlock relationships and drive targeted marketing and sales efforts. Employee email is still the best predictor of business relationships,” Bryan Wade, CEO of Sigstr, said. “We’re thrilled to team with Edison Partners and have already benefited from the firm’s unique, integrated approach to investing and providing operating leverage. I look forward to our continued work together to scale a truly differentiated solution for our customers.”
Sigstr is Edison Partners’ fourth investment in the Midwest over the last four months. In total, Edison Partners has financed and guided more than 200 private companies.