Cognizant to acquire Advanced Technology Group to expand cloud Q2C offerings

By Emily Bader
Teaneck | Sep 18, 2018 at 11:17 am

Teaneck-based Cognizant announced Tuesday it has acquired Advanced Technology Group, a provider of customer and revenue management services focused on the Salesforce Platform.

The deal is expected to close in the fourth quarter of 2018.

Kansas-based ATG helps companies optimize automated cloud-based Quote-t0-Cash business processes and technologies. It has delivery centers in Kansas, Missouri, Ohio and Montana.

“Managing quote-to-cash effectively is a key part of a successful digital business model, providing a solid foundation for accelerating revenue growth, to rapidly introduce new products, and implement dynamic digital marketing strategies,” Rajesh Balaji, global delivery head, Enterprise Application Services, Cognizant, said. “Cognizant has broad expertise helping clients around the world design, implement and manage their digital business strategies on the Salesforce platform.  ATG’s deep Q2C domain expertise and extensive Salesforce CPQ and Billing implementation offerings strengthen Cognizant’s cloud solutions portfolio as clients increasingly shift to business models that are based on recurring revenue streams, subscriptions, consumption, IoT, and as-a-service offerings.”

“ATG’s advisory led approach coupled with our methodology, tools and best practices have been carefully refined to generate positive outcomes for hundreds of clients over the past 18 years,” Michael Walsh, CEO, ATG, said.  “By joining forces with Cognizant, we are better able to expand our capabilities to help global clients be more responsive to market changes and succeed with digital monetization ecosystems encompassing people, processes and technology.”

“Cognizant and ATG are key Salesforce partners focused on helping our customers improve sales processes on everything from initial leads and opportunities to quotes and contracts,” Don Lynch, senior vice president, Worldwide Strategic Alliances at Salesforce, said. “The combined expertise and capabilities of Cognizant and ATG will further enhance the value provided to customers by utilizing the world’s leading CRM platform.”

Emily Bader | ebader@roi-nj.com | emilybader