ALC, a Princeton-based first party data solutions provider for marketers, announced it has named Brian Mullin its chief technology officer.
“Brian’s experience in developing digital and global applications of both known and anonymous data make him uniquely positioned to lead ALC’s technology as we broaden our offerings,” CEO Rick Erwin said. “Brian started his career in his family’s N.J. direct marketing service bureau which allows him to understand both the direct marketing roots of ALC’s clients and their emerging needs in digital media and omnichannel marketing.”
Mullin, who has more than 25 years of experience in software development, previously spent time at Acxiom, Dun & Bradstreet and Experian.
“I am excited about the opportunity to create a technology-based culture around data science and data protection at ALC,” Mullin said. “A key focus will be to create a unified data platform that supports all of ALC’s data products and services.”