Cognizant to acquire Mustache, Brooklyn creative agency

By Emily Bader
Teaneck | Dec 11, 2018 at 9:55 am

Teaneck-based Cognizant announced Tuesday it is acquiring Mustache, a creative content agency based in Brooklyn.

Mustache, which was founded in 2010, specializes in creating original and branded content for digital, broadcast and social mediums.

Under terms of the deal, Mustache’s entire team will become part of Cognizant Interactive, a digital agency.

“We look forward to welcoming the Mustache team to Cognizant Interactive. These highly-skilled content specialists and the rich expertise they bring will set us apart in our ability to provide a complete range of digital content services, particularly long format video, which we know is increasingly driving consumer engagement and purchase decisions,” Donna Tuths, senior vice pesident and global head of Cognizant Interactive, said.

The deal is expected to close in the first quarter of 2019. Financial terms were not disclosed.

“Mustache was born of the conviction that brands need to connect and engage with their customers more authentically, and the best way to do that is through honest, compelling, and provocative content,” John Limotte, founder, CEO and executive creative director, Mustache, said. “By joining forces with Cognizant, we can leverage their deep resources and geographic reach to scale our capabilities more quickly and effectively to provide clients with more comprehensive solutions — marrying our content and creative with their cutting-edge technology and analytics to create a powerful, forward-looking, full-service model. We are particularly drawn to the global agency network developed under Cognizant Interactive, and the leading position they’ve taken on applied innovation and on solving clients’ challenges with what they call a ‘human-centered’ approach. We look forward to combining our strengths with Cognizant to deliver great results for clients.”

Emily Bader | ebader@roi-nj.com | emilybader