Vitals announces company name change

By Emily Bader
Lyndhurst | Feb 20, 2019 at 10:32 am

Lyndhurst-based Vitals has changed its name to Sapphire Digital, it announced Wednesday.

The new name, it said, reflects its ability to provide a digital engagement and shopping platform to help lower the cost of health care.

“We’ve built a platform that enables digital health care shopping, saves employers and consumers millions of dollars and fuels a competitive health care marketplace,” Heyward Donigan, CEO and president of Sapphire Digital, said. “Our new name emphasizes the confidence we bring to consumer health care decisions. As Sapphire Digital, we remain committed to innovation, meaningfully engaging consumers, reducing friction points and lowering costs for all.”

The company said more than 350 health plans and employers, representing more than 95 million members, currently use its platform to shop for health care.

As part of its name change, the company’s solution names will also change. VitalsChoice, a white labeled transparency platform for health plans, is being renamed to CareSelect; and VitalsSmartShopper, a consumer facing engagement and incentive program, is being renamed to SmartShopper.

In addition, Vitals 360, the company’s analytics and network management division, is being renamed to Sapphire 360.

Emily Bader | ebader@roi-nj.com | emilybader