WWP acquires 2 companies to expand cosmetics manufacturing reach

By Emily Bader
Florham Park | Feb 25, 2019 at 1:08 pm

WWP, a Florham Park-based provider of cosmetic packaging components, plastic tubes and turnkey solutions, announced Monday it has acquired Cosmetic Design Group and Design Quest, both based in the Los Angeles area.

The acquisition, WWP said, will bolster its position as a manufacturing in the cosmetics industry.

Design Quest is a provider of turnkey beauty packaging solutions for the cosmetics industry. Under the deal, Robert Tognetti, managing member of Design Quest, will join WWP as chief operating officer and regional sales director, leading its west coast sales team.

“Robert’s extensive industry experience will be a tremendous asset to the WWP team,” Barry Freda, CEO of WWP, said. “His impressive record of stewardship within beauty and cosmetics sectors will be highly relevant to leading a variety of future initiatives.”

Cosmetic Design Group is a manufacturer and provider of turnkey design services as well as packaging, assembly, displays, regulatory and warehousing services.

Maurice Rasgon, founder and chairman of CDG, has been named lead creative brand consultant at WWP. Alison Kohlenstein, president of CDG, will join WWP as executive vice president and be responsible for product development and sales.

“CDG’s broad array of offerings and experienced leadership will be a welcome addition to WWP,” Freda said. “Alison’s and Maurice’s lengthy industry resumes further strengthen our capabilities portfolio across a number of competencies.”

“CDG is delighted to join the WWP family,” Kohlenstein said. “The combination of WWP’s expertise in manufacturing of componentry and tubes, along with CDG’s expansive resources in turnkey, will perfectly position us to provide the very best in quality, service and speed to market for our customers.”

The company also said it is planning to open a West Coast headquarters to merge the three companies into one Los Angeles-based location.

“The addition of DQ and CDG solidifies WWP’s commitment to invest in and expand our service portfolio and manufacturing capabilities,” Jim Farley, executive vice president of global business development for WWP, said. “We are eager to facilitate a smooth transition and continue providing our clients with the best service possible.”

Emily Bader | ebader@roi-nj.com | emilybader