Barneys New York to open at American Dream

By Emily Bader
East Rutherford | Mar 13, 2019 at 11:04 am

Luxury specialty retailer Barneys New York will open at the American Dream retail and entertainment complex in East Rutherford, the company announced Tuesday.

Barneys New York at American Dream, it said, will be the company’s only flagship location in New Jersey.

“Barneys New York is iconic and a prime example of a brand that defines and embodies the true spirit of The Collections,” Don Ghermezian, president at American Dream, said. “Barneys New York has always been at the forefront of fashion, offering their customers an unparalleled assortment of exclusive brands from around the globe. Together, American Dream and Barneys New York will redefine the customer experience with a forward thinking and uniquely modern approach.”

The store will include Barneys’ usual assortment of luxury women’s, men’s, beauty, home and kid’s selections. It will span two floors and approximately 50,000 square feet within The Collections, “a curated, culturally-relevant luxury retail experience,” according to American Dream’s website.

The store will also feature Barneys’ Italian- and American-inspired restaurant, Freds at Barneys New York. It will be located on level two and have patio seating.

“We are thrilled to open our newest Barneys New York location at American Dream, a truly one-of-a-kind experiential retail environment,” Daniella Vitale, CEO and president, Barneys New York. “Barneys New York at American Dream will be a creative destination for modern luxury, entertainment, and food. With our designer edit, unique activations and sophisticated dining at Freds at Barneys New York, Barneys will provide a singular experience for guests at American Dream.”

Emily Bader | ebader@roi-nj.com | emilybader