De La Hoz honored for efforts to support small business, Hispanic firms

By Anjalee Khemlani
Piscataway | Apr 10, 2019 at 12:25 pm

Statewide Hispanic Chamber of Commerce of New Jersey Chairman Luis De La Hoz was honored Tuesday for his efforts to support small businesses in the state and uplift Hispanic businesses.

The Bridge Builder award is an annual award from the Piscataway-based American Conference on Diversity.

In supporting comments of De La Hoz’s achievements, chamber President Carlos Medina said De La Hoz is the most loyal and giving board member he has ever met, someone who does for others with no expectation of return for himself.

Jeff Cantor, who leads the state’s newly launched Veterans Chamber of Commerce, also supported De La Hoz by saying De La Hoz always is genuinely committed to helping others succeed.

After receiving his award, De La Hoz told the crowd he was lucky to work for a bank that supports the community and have people championing his efforts.

De La Hoz is vice president of business community development at BCB Community Bank.

“I work for a community bank that really believes in our community,” he said.

His work at the chamber also has impact.

“We are 120,000 Latino business owners in the state of New Jersey, and we contribute over $20 billion to the New Jersey economy, even though we are only 20% of the population, but we are almost 50% of Main Street businesses in New Jersey,” De La Hoz said. “Latinas start businesses six times faster than any other group.”

De La Hoz, who previously worked with a microlending firm before joining BCB, focuses his efforts on helping startup and small businesses become loan-ready by building up their credit and providing microloans.

He thanked those entrepreneurs for inspiring him.

“I want to thank those entrepreneurs who every single day teach us lessons and inspire us,” he said.

Anjalee Khemlani | akhemlani@roi-nj.com | AnjKhem