Billtrust inks Huettel as senior vice president of sales

By Emily Bader
Lawrenceville | May 3, 2019 at 7:00 am

Lawrenceville-based Billtrust, a B2B order-to-cash solutions provider, announced Thursday it has appointed John Huettel as senior vice president of sales.

Huettel will report directly to Billtrust President Steven Pinado and be responsible for overall sales strategy and execution.

Prior to Billtrust, Huettel led a complete go-to-market transformation of TrackVia, a workflow management platform. He also helped transform PowerPlan’s selling strategy. He also has prior leadership experience at JDA Software and Profitlogic.

“I am excited to join Billtrust and lead the company through an even more accelerated growth phase,” Huettel said. “The order-to-cash process is still a highly manual and inefficient process for most companies. Billtrust helps companies optimize workflow, reduce friction through automation, and deliver an enhanced customer experience for our clients and their customers.”

“We are thrilled to welcome John to our leadership team at Billtrust,” Steven Pinado, president at Billtrust, said. “He is an accomplished executive and leader, and his wealth of industry experience in the B2B technology space will be a valuable asset to our team as we continue to lead the B2B order-to-cash market.”

Emily Bader | ebader@roi-nj.com | emilybader