Marketsmith Inc., based in Cedar Knolls, has promoted an executive to president of the marketing and data science agency, it announced this week.
Rob Bochicchio had been the company’s executive vice president, media innovation and strategy, takes on his new role effective immediately, Marketsmith said in a news release.
“The opportunity to lead and grow Marketsmith is exactly where I want to be,” he said in a prepared statement. “The clients are exciting, the work is important and media powered by data science is the future. The team I have built here, combined with the existing infrastructure, have made for a strong business model. Our MarketsmithIQ (media) platform continues to deliver results and inform our strategy.”
Marketsmith, founded in 1999, said it is on track for its highest revenue growth in history, fueled by a record number of new clients. It anticipates a number of leadership and product announcements coming in May, it added.
“Marketsmith is experiencing growth because we realized early on the importance of holding media accountable for results and providing clients with 100 percent media transparency,” founder and CEO Monica C. Smith said in a statement. “Our model and platform allow our teams to work with clients in real time on optimizations, the digital journey and outcomes.
“Rob understands this, and he is passionate about the use of data science in the delivery of client outcomes. He is also extraordinary in terms of client care. He is the right person to lead us through this period of accelerated growth.”