N.J. businesses generated $7.75B in economic impact from Google search, ad tools

By Emily Bader
New Jersey | May 13, 2019 at 10:21 am

About 36,000 New Jersey businesses and nonprofits used Google’s search and advertising tools last year, generating $7.75 billion in economic activity, according to Google’s 2018 Economic Impact Report.

Google’s tools, it said, create more revenue and jobs for the local community by helping organizations connect with the people and communities they serve as well as increase their online presence.

New Jersey was ranked No. 9 in the country for economic impact, the report found, despite being ranked No. 11 for the number of organizations using digital services.

“For small businesses across the U.S., the web is the most powerful tool to attract new customers and retain existing ones,” Mary Ellen Coe, president of Google Customer Solutions, said. “Last year, our search and advertising tools helped generate billions of dollars in economic activity for millions of businesses — helping to create a lasting impact on local communities. And we look forward to working with New Jersey business, nonprofits and publishers to help their businesses grow.”

The report also highlighted businesses throughout the country, like Partake Foods in Jersey City.

Partake, which was founded in 2017 by Denise Woodard, specializes in gluten-free, allergen-free, vegan and non-GMO cookies that can be purchased at more than 250 vendors in the U.S. Woodard, Google said, uses Google Merchant Center to upload and manage product data as well as Google Trends to guide marketing efforts at the company. Since the company launched, Partake has sold more than 50,000 boxes of cookies and experienced a 303% year-over-year revenue growth.

Google said it recently launched its Grow With Google initiative to support more small businesses.

Emily Bader | ebader@roi-nj.com | emilybader