Jerrick Media signs LOI to acquire Fort Lee e-commerce agency

Jerrick Media Holdings Inc. announced Wednesday it has signed a letter of intent to acquire the assets of Seller’s Choice, an e-commerce marketing agency.

Seller’s Choice, founded in 2016 by CEO Jay Goldberg, is a digital marketing solutions provider for the B2B and B2C industries based in Fort Lee.

Jerrick said the acquisition of Seller’s Choice will complement its existing content studio, Vocal for Brands, by broadening its existing capabilities in sales and marketing resources.

The deal is valued at $2 million, completed through two phases. Jerrick and Seller’s Choice said they expect to purchase 14% of the assets in June for $280,000 in equity. The remaining purchase balance is expected to take place this summer.

“This agreement represents the culmination of months of work between the talented management team at Seller’s Choice and our internal acquisitions group at Jerrick Media Holdings,” Jerrick CEO Jeremy Frommer said. “I look forward to keeping our shareholders updated on the execution plan, revenue integration and milestones the Company has outlined.”