Denholtz Associates announced Wednesday it has a new identity: Denholtz Properties.
The Red Bank-based company said the new name reflects the next chapter in its history as a commercial real estate development and investment firm.
“For over six decades, the Denholtz name has been synonymous with opportunistic, community-focused commercial real estate investment. Today marks the next chapter in our ongoing evolution as we introduce Denholtz Properties,” Denholtz CEO Steven Denholtz said.
Under its new name, Denholtz Properties plans to refocus its investment strategy on development opportunities in transit-oriented markets, it said, focusing on Central Jersey and Florida.
The company also created a new logo and website and updated its office space in Red Bank to reflect the change.