NJEDA rebrands research park to reflect focus on life sciences

By Emily Bader
North Brunswick | Jun 6, 2019 at 11:22 am

The New Jersey Economic Development Authority announced Thursday it has rebranded its 50-acre research park in North Brunswick from the Technology Centre of New Jersey to the New Jersey Bioscience Center.

The new name, the NJEDA said, reflects the park’s life science focus and the companies that are located there.

The NJBC campus, which is located in the state’s research corridor between Rutgers University and Princeton University, offers lab and office space for companies at all growth stages.

“From New Jersey’s highly-talented workforce to our ideal location and proximity to more than a dozen pharmaceutical giants, life sciences companies of all sizes are finding immense value in locating at our facilities,” NJEDA CEO Tim Sullivan said. “Rebranding the North Brunswick campus park under the New Jersey Bioscience Center umbrella will help us promote the research park’s available lab and office space to a national and international audience.”

The research park’s incubator and accelerator spaces have also been renamed, the NJEDA said.

The incubator, formerly known as the Commercialization Center of Innovative Technologies, is now the NJBC – Incubator at North Brunswick. The accelerator, formerly known as the Biotechnology Development Center, is now the NJBC – Step Out Labs at North Brunswick.

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Emily Bader | ebader@roi-nj.com | emilybader