California-based Lattice Engines’ platform, D&B said, provides B2B companies the ability to scale their account-based marketing and sales programs.
“This acquisition supports the strategy we announced when Dun & Bradstreet became a privately held company – to bring new technologies and innovation to our existing solutions, creating deeper customer value,” Dun & Bradstreet CEO Anthony Jabbour said. “With our investment in Lattice Engines, we will become a leading provider in the fast-growing B2B marketing analytics space, helping our clients accelerate revenue, grow their businesses and become more competitive.”
The deal will provide D&B with integrated data and analytics solutions for its sales and marketing clients, it said.
“We started Lattice Engines with the vision to revolutionize B2B marketing and sales with AI,” Lattice Engines CEO Shashi Upadhyay said. “As revenue teams transition to account-based approaches, they are simplifying their data and software stacks so they can focus on orchestrating customer journeys across a diverse range of channels. By becoming part of Dun & Bradstreet, we are bringing together the highest quality data with the best platform for our customers.”
The deal is expected to close in the next 30 days. Financial terms were not disclosed.
“This acquisition follows a long-standing partnership between Dun & Bradstreet and Lattice Engines and amplifies the superior strength of Lattice Engines’s AI-driven CDP with full access to data and insights in the Dun & Bradstreet Data Cloud and our identity resolution capabilities,” Michael Bird, executive vice president and general manager of sales and marketing solutions, Dun & Bradstreet, said. “The result will be a 360-degree customer view, that combines data and precision AI to easily segment audiences and provide next best actions, with the key integrations into the downstream activation systems used by our customers to accelerate their sales process.”