Comag Marketing to acquire Curtis Circulation’s national distribution business

By Emily Bader
Princeton | Jul 10, 2019 at 11:49 am

Princeton-based Comag Marketing Group LLC, a subsidiary of American News Company LLC, announced Wednesday it will acquire the national distribution business of New Milford-based Curtis Circulation Company LLC, effective Oct. 1.

CMG said Curtis will be responsible for all services under its publisher agreement for publications having an on-sale date before Oct. 1. Once the deal has closed, CMG will assume those responsibilities on or after Oct. 1.

“Curtis has always held CMG and their operation in high regard and we have a long standing positive relationship with ANC. As all parties navigate the challenges within the magazine distribution channel, we believe that it is in the best interest of the publishing community to transition our business to CMG,” Dennis Porti, CEO and president, Curtis. “Our priority is to work with our internal and external partners to ensure an efficient transition to CMG and work closely with CMG and ANC leadership to underscore the benefits and efficiencies created for the publishing community with this transaction.”

Curtis will also provide transition services to CMG during the transition period, CMG said.

“We have a great appreciation of the valued publishing partners that Curtis currently services and are excited for the opportunity to integrate them into CMG,” CMG President Jay Felts said. “CMG is committed to providing Curtis’ publishing clients the necessary service, innovation and expertise as we work together to tackle the industry’s challenges while charting new paths to success.”

Financial terms of the deal were not disclosed.

“The magazine distribution channel offers very unique challenges and today’s announcement underscores our commitment to further invest in this channel.  We intend to collaborate with all our partners to mitigate the sales decline and act together in the best interest of the magazine category,” David Parry, CEO and president, ANC, said. “We believe that CMG’s taking over the servicing of Curtis’ publishers is an important step in the right direction and we are confident that under Jay Felts’ leadership all parties will benefit.”

Emily Bader | ebader@roi-nj.com | emilybader