Princeton-based CMA acquires Weblications, an internet marketing firm

By Emily Bader
Princeton | Jul 12, 2019 at 11:47 am

CMA, a communications, marketing and association management firm based in Princeton, announced Tuesday it has acquired Princeton-based Weblications LLC, an internet marketing firm.

Under terms of the deal, Weblications will operate as a standalone subsidiary of CMA.

The acquisition will help enhance each company’s client offerings and expand their business footprints, CMA said.

“The Weblications acquisition is a strategic fit for CMA, as it continues to build on the commitment to providing a full spectrum of cutting-edge marketing and communications solutions to its clients through in-house resources,” Jeffrey Barnhart, CEO and founder of CMA, said. “Bob and I have known each other and worked on various projects together for more than 20 years. We saw it as an opportunity to join forces, to increase our client bases.”

Bob Weber, former owner of Weblications, will remain on as president and lead the group. He will report to Christian Amato, president of CMA.

“We’re excited to be partnering with CMA under one roof,” Weber said. “The acquisition enables the Weblications team to focus on business expansion and web design, while removing the operational component. The long-term vision is to grow Weblications through the use of combined sales forces, as well as provide the complete range of marketing services to Weblications’ clients through CMA.”

Financial terms were not disclosed.

“Bob and his group bring extensive knowledge and experience in digital marketing, which will be major assets to CMA and its clients as it continues to grow,” Amato said. “This catapults CMA further into the digital marketing arena, by offering clients an expanded breath of robust solutions. CMA has a long-standing relationship with Bob and Weblications. I’m pleased to be working with him in this capacity.”

Emily Bader | ebader@roi-nj.com | emilybader