Rutgers Athletics partners with Provident on multiyear naming rights deal

By Emily Bader
New Brunswick | Sep 3, 2019 at 11:17 am

Rutgers Athletics has signed a multiyear partnership with Provident Bank that will give the bank the naming rights to the club level of the recently renamed SHI Stadium.

The space will be called the “Provident Bank Stadium Club.”

“We are delighted to team up with the state’s premier institution of higher education and extend our commitment to the Rutgers University community.  This partnership allows us to further enhance our brand and elevate our name recognition in the market,” Chris Martin, chairman, CEO and president, Provident Bank, said. “Rutgers Athletics’ commitment to excellence is consistent with our brand promise.”

The partnership will give Provident Bank exposure through a variety of marketing and promotional assets as well as access to VIP hospitality experiences for Rutgers football and men’s and women’s basketball.

“We are proud to partner with Provident, the first state chartered bank in the history of the State.  Two words not often found together describe this great banking institution, venerable and innovative” Pat Hobbs, director of intercollegiate athletics, Rutgers University, said.  “Both Rutgers and Provident share a rich tradition of excellence.”

Emily Bader | ebader@roi-nj.com | emilybader