Fitness Holdings acquires Crunch Paramus

By Emily Bader
Paramus | Oct 31, 2019 at 12:43 pm

Fitness Holdings Northeast LLC, a Greenwich, Connecticut-based franchise group in the Crunch Fitness network, announced it has acquired Crunch Paramus in Paramus.

The acquisition closed on Oct. 1. This is Fitness Holdings’ 22nd club acquisition and will now serve more than 100,000 members.

“We are thrilled about acquiring another one of the top-performing Crunch clubs, extending our portfolio, and implementing our 50-club growth strategy,” Bob Cooke, CEO of Fitness Holdings, said.  “Our growth approach of developing multiple channels simultaneously has successfully kept us on schedule to achieve our two-year goal.  Our team’s strengths of operations and integration provide us a strategic advantage when entering and completing an acquisition.  We are fully committed and positioned to capture more market share through acquisitions as well as traditional organic development.”

Crunch is a gym offering fitness fused with entertainment and a ‘No Judgement’ philosophy, it said. Based in New York City, it serves more than 1.3 million members and has over 315 gyms throughout 30 states, Puerto Rico and four countries.

“It takes a unique talent to analyze, secure, and execute acquisitions successfully into the day-to-day operations of an organization. With now 10 clubs acquired, and more on the way, our management team continues to impress us with this organized skillset,” Munir Karimi, board member of Fitness Holdings and CEO of Synergy Capital Investments, said.  “We are excited to welcome new staff and members into our family and continue our commitment to providing a great Crunch experience.”

Emily Bader | ebader@roi-nj.com | emilybader