Atos to power American Dream in East Rutherford

By Emily Bader
East Rutherford | Nov 6, 2019 at 11:56 am

Atos announced Wednesday a contract with Triple Five Group to serve as a key technology provider for American Dream, a 3 million-square-foot entertainment and retail complex in East Rutherford.

Atos, a digital transformation provider based in Texas, said it will build and manage a smart IT experience for customers and more than 400 tenants using Internet of Things and Artificial Intelligence solutions.

“American Dream is the evolution of brick-and-mortar retail. Experiential retail, world-class entertainment and digital integrations are the differentiating factors between the traditional retail model and the future of physical and omni-channel retail. The technology that Atos and American Dream are implementing is a paradigm shift into an unparalleled digital entertainment and shopping experience for those who visit,” Jeff Sheckter, chief operating officer and general manager, American Dream, said. “American Dream has set the new standard in customer experience, one that can adapt and keep pace with customers’ growing expectations to be digitally connected throughout their visit. From getting to the property, navigating all the amazing elements throughout the project, sharing these experiences with their friends and family, and getting back home as efficiently as possible.”

The company said sensors and Bluetooth-enabled beacons will be available for customers to navigate the area, from finding and open parking spot to assessing way finding directions between to experiences within the mall, as well as real-time updates for customizable experiences, interactive maps and seamless social media integration.

“Every area of American Dream will be mapped out for the customer with considerate IT accommodations that enhance their visit with ease and accessibility,” Karan Chetal, vice president, head of transportation and hospitality strategic engagements, Atos North America, said. “The infrastructure built by Atos is a future-proof system ready to easily implement the latest technologies for customer and tenant benefit alike.”

Emily Bader | ebader@roi-nj.com | emilybader