Edison Partners leads $10.5M growth round in LawnStarter

By Emily Bader
Princeton | Nov 12, 2019 at 7:59 am

Princeton-based Edison Partners has led a $10.5 million growth investment into outdoor home services platform LawnStarter, according to a news release Tuesday morning.

The Austin-based company said it will use the funds to continue broadening its services and further expanding across the 120 markets it serves in the U.S.

“LawnStarter is moving a fragmented industry toward a high quality, innovative and integrated set of service providers. They are bringing all the benefits and familiarity of on-demand consumer experiences to outdoor home services,” Daniel Herscovici, partner at Edison Partners who led the investment and joined the LawnStarter board of directors, said.

LawnStarter connects lawn care professionals with homeowners through an online marketplace where they can order, manage and pay for services on a mobile app.

“Running a lawn care business and hiring outdoor home services pros is hard. Homeowners and renters typically rely on word of mouth or hire whoever is mowing the lawn next door. LawnStarter only accepts highly qualified pros and has amassed more than 5,000 service providers to create the largest, on-demand platform for outdoor home services,” Steve Corcoran, co-founder and CEO of LawnStarter, said. “Edison Partners and Daniel Herscovici bring us the growth capital needed to help us take our business to the next level of growth and further expand across the hundred-plus markets we already serve.”

Emily Bader | ebader@roi-nj.com | emilybader