Marketing agency adds industry veteran as SVP

Marketsmith Inc. announced a new senior vice president.

Luis Hernandez has joined the Cedar Knolls marketing agency after serving as chief digital officer for Coyne in Parsippany.

“Luis brings with him a deep understanding of digital marketing, combined with years of hands-on experience, which has resulted in a keen business acumen,” Marketsmith CEO Monica C. Smith said. “He recognizes and strategically articulates the importance technology plays in mapping and analyzing the consumer journey.”

Hernandez has crafted digital strategies for leading brands such as Amazon, Dell, Citibank, Microsoft, Novartis, Philips and Vivendi Universal.

“His digital prowess will successfully guide our clients, many of whom struggle to grasp the complexities of today’s consumer journey, allowing them to better navigate a technological landscape that advances at lightning speed,” Smith said. “Luis adds another critical layer of expertise to our management team to ensure that our digital capabilities and I.P.Q. (Intelligent. Proprietary. Quantified.) Approach further differentiate Marketsmith.”