Greater Trenton adds marketing and communications VP

Greater Trenton will have someone new to help champion its cause.

The nonprofit uses private funding and collaborative relationships to advance Trenton’s economic revitalization efforts.

Bryan Evans will serve as vice president of marketing and communications, leading efforts to bolster awareness of Greater Trenton as an essential partner in projects and partnerships while also promoting Trenton’s vibrant downtown destination for residents, community institutions and businesses.

“We’re thrilled to have Bryan’s depth of experience to help us spread the word about Greater Trenton and call attention to our great city,” said Greater Trenton CEO George Sowa. “I have no doubt that Bryan will excel in shining a bright spotlight on everything that makes Trenton a unique and wonderful place to live, work, play and do business.”

Evans has more than 20 years of experience leading major marketing efforts for companies in economic development, real estate, nonprofit, technology and business/financial arenas.

He was previously vice president of marketing at the Goldenberg Group, promoting the company’s existing real estate assets and nonprofit organization.

Greater Trenton was formed in the fall of 2015, with objectives to coordinate downtown economic development projects; provide one-stop support and information for investors interested in taking on new projects; reaching out to potential residential, commercial and/or retail investors and tenants; supporting and promoting existing downtown initiatives; engaging downtown stakeholders in a strategic economic development plan; and developing investment marketing strategies.