V12 Data hires chief marketing officer

People-based audience provider V12 Data has appointed Heather Lockhart as chief marketing officer.

Lockhart will be responsible for leading brand strategy and the integration of all marketing and communications initiatives for the Matawan-based company.

“With over 20 years of experience in building and leading high-performing marketing organizations in both (business-to-business and business-to-consumer) markets, Heather will be a tremendous asset as V12 Data continues to take our position as the industry-leading provider of purchase intender solutions,” said CEO Anders Ekman. “She has developed a deep understanding of how to drive growth and implement strategic marketing activities that build brand equity and increase market share.”

Lockhart previously served as vice president of marketing for AvidXChange, a Software-as-a-Service automation provider, and chief marketing officer for Naviasys, a professional services consultancy focusing on marketing optimization and sales enablement. She also had marketing leadership roles with AOL, Disney On Ice and Mobil Oil.

“Marketers today must be more diligent than ever in gathering, integrating and analyzing both offline and online data to target consumers who are indicating in-market purchase intent,” Lockhart said. “V12 Data has developed an exciting set of solutions that can determine when a consumer has visited a physical store location within the previous 24-48 hours and are in market to purchase. I’m thrilled to be part of such a dynamic team and to apply my experience in propelling V12 Data forward.”