Insurance solutions firm York names marketing chief

York Risk Services Group, a provider of insurance solutions, announced Thursday that Maria Conry has been named chief marketing officer.

Conry will be responsible for the Parsippany-based company’s overall marketing strategy, including branding, digital marketing, sponsorships and marketing communications.

“York’s mission is to help people and organizations get back to health, work and productivity,” said Thomas W. Warsop III, executive chairman of York. “That is a powerful mission and a great story to share. Maria will help us tell that story and communicate the value we bring to our clients, claimants and society in innovative and impactful ways. Best of all, she has been a part of the York family for eight years, and I am very pleased that we are able to leverage our in-house talent.”

Conry has about 20 years of experience partnering with mid-market and Fortune 500 companies. Most recently, she was managing director of CWT Interactive. Before that, she held executive and marketing roles with FITCH and Resource/Ammirati, now IBM iX.

“I’m excited to take on this new role at York. We have significant expertise to support our mission and a strong opportunity to drive greater customer engagement. I’m passionate about creatively telling our story, sharing our expertise and elevating our brand to help accelerate growth,” Conry said.