N.J. communications firm acquires marketing platform

Output Services Group, a Ridgefield Park-based provider of omnichannel communications solutions, announced Monday it has completed the acquisition of Durham, North Carolina-based Windsor Circle, a predictive marketing platform.

Under terms of the deal, the Windsor Circle team, led by CEO Matt Williamson, will operate as a subsidiary of OSG.

“We are pleased to welcome the Windsor Circle family to OSG,” said Scott W. Bernstein, OSG chairman and CEO. “The transaction supports OSG’s position as partner of choice for technology-driven, transactional and customer communications solutions. The combination of Windsor Circle’s predictive marketing platform with OSG’s other marketing communications acquisitions, including WhatCounts, DoublePositive, ClickSpark and Garfield Group, solidifies OSG’s marketing engine and aligns with our growth strategy. Windsor Circle is also expected to provide immediate benefits to WhatCounts, OSG’s industry-leading email marketing company.”

Financial terms were not disclosed.

“This is an exciting opportunity for our team,” Williamson said. “Our technologies bring a new level of expertise that will enhance OSG’s suite of lifecycle customer communications and marketing solutions. We are looking forward to the next phase of our company’s growth.”