Huntington Learning Center names marketing chief

Tutoring and test preparation company Huntington Learning Center has a new chief marketing officer, it announced Wednesday.

In the newly created position, Jennifer LoBianco will oversee corporate and franchise marketing initiatives, as well as lead a strategic planning team tied to Oradell-based Huntington’s nationwide expansion.

“Working with such a reputable brand, with such a deep legacy in the education and franchise space, is a dream come true,” she said in a prepared statement. “Our goal is to develop the most effective marketing strategies that will drive franchise growth and continue to provide top-of-the-line service to our students and their families.”

LoBianco, who has more than 20 years of marketing experience, was most recently CMO for American Financial Resources.

“Jennifer’s invaluable marketing expertise and shared passion for our world-class student programs make her the perfect addition to the Huntington Learning Center growth and development team,” Eileen Huntington, co-founder and CEO, said in a statement.