SITO names head of marketing

Jersey City-based SITO Mobile Ltd., a consumer behavior and location sciences company, announced Tuesday that Bruce Rogers has been named head of marketing.

Rogers will be responsible for SITO’s strategic positioning and guide the company’s clients to make informed decisions.

“Joining SITO is the opportunity of a lifetime,” said Rogers. “I’ve built a career based on understanding global CMOs’ business problems and know the challenges they face in building deeper relationships with customers in today’s media fragmented, mobile-first world. SITO combines location data and consumer behavior insights to help brands better understand consumer lifecycles, forming a critical piece of the puzzle that will help transform enterprise marketing initiatives.”

SITO provides its clients with data for brand messaging and engagement.

“At its foundation, SITO helps brands understand how consumers move throughout their everyday lives, and provides guidance for how, when, and on which touch point to communicate with individuals,” said SITO CEO Tom Pallack. “We’re looking forward to combining SITO’s solutions with Bruce’s depth and breadth of experience in understanding CMOs’ business problems, to offer powerful solutions which will enable brands, agencies and our clients to make better business decisions.”

Prior to SITO, Rogers was at Forbes Media.