Closter-based The Carrington Tea Co. LLC dba Carrington Farms announced Wednesday it has acquired tera’swhey, an organic whey protein brand based out of Madison, Wisconsin.
tera’swhey, founded in 2009, is made from grass fed dairy cows.
Carrington Farms is a natural food distributor that has pushed the Simple.Clean.Real philosophy for its products. The acquisition will help fast-track Carrington Farms’ efforts to deliver protein powders to consumers.
Financial terms of the deal were not disclosed.
“At Carrington Farms, we are always aiming to provide simple, clean and real products to our consumers and adding tera’swhey to our parent brand portfolio is a representation of our commitment as a leading natural foods company,” said David Eben, Carrington Farms’ CEO.
“Between the quality products and the respectable reputation the tera’swhey brand has already established, we could not be more excited to use our unique, innovative and prospective approach to really disrupt the protein powder and supplement category. The seamless matchup between tera’s core values with Carrington’s is one that brings great promise and we’re thrilled to have the opportunity to propel tera’s forward.”
