Primo Hoagies aims to expand nationally; hires 2 new execs

In an effort to expand the company on a national level, Westville-based Primo Hoagies has recently hired two new executives

Derik Beck has been named vice president of marketing and Adam Biedenbender has been named vice president of development, specializing in franchise development.

“We have tapped Derik and Adam to join the Primo team to help expand our brand and bring additional support to our franchisees. Primo Hoagies is built on the quality and consistency that our fans have come to expect, and we want to bring that same sense to how we brand our company and support our franchisees,” said Rocco Fiorentino, CEO and president of Primo Hoagies.

Prior to Primo, Beck focused on marketing and strategic planning at companies such as Cottman Transmission, Total Auto Care, AAMCO, New Holland Agriculture and Mack Trucks Inc.

“I am so excited to be part of the Primo team,” Beck said. “I hope to invigorate everyone on the team from management to the franchisees and their staff so we are always making a great first impression and providing an amazing customer experience.”

Biedenbender joins the Primo Hoagies after having worked with several prominent franchise organizations, including Rita’s Water Ice, Dunkin Donuts, Quiznos, Remax, Smash Burgers and Papa Murphy Restaurant.

“I’ve been a fan of Primo since I first moved to Philly in 2003. It’s really great to see the strides they have made in the Philadelphia market since then,” Biedenbender said. “When the opportunity came up to help the brand grow the business outside of the Philadelphia market, I jumped at the chance. When you have a product as good as a Primo Hoagies with such a solid business model, it’s hard not be excited about its potential growth. I can’t wait for the rest of the country to try this sandwich and to grow the brand to its potential.”

Primo Hoagies currently has 90 stores operating in seven states, including New Jersey, Pennsylvania, Delaware, South Carolina, Florida, Maryland and Virginia.

Beck will be responsible for increasing Primo’s online presence, same stores sales and distribution process. He will also focus on expanding the brand through social media.

Together, the pair will build franchisee relations and support the marketing efforts at each franchise.