Rockaway-based Advantage Business Marketing, a marketing content provider, has appointed Bruce Cummings its new CEO, it announced Monday.
As CEO, Cummings will continue to transform Advantage to a digital marketing company.
Prior to Advantage, Cummings was at Gila LLC as its CEO.
“We are excited to bring Bruce on board as we continue our mission to serve partners with the best marketing & data services possible. His energy is contagious as we embark on the next phase of our transition,” said Tim Besecker, chief digital officer at Advantage.
“We look forward to becoming a case study in how a traditional media company can leverage the strength in their roots to successfully pivot to a digital marketing platform provider.”
