CoreMedia promotes two to senior leadership roles

Fairfield-based CoreMedia Systems Inc., a provider of direct response media management software, announced Monday it has promoted two new members to its leadership team.

Susan Renaldo has been named president and chief operating officer and Kevin Gaffney has been appointed executive vice president, product strategy.

“Quietly, and mostly behind the scenes, Susan and Kevin have been spearheading a major upgrade to the way CoreMedia serves its more than 100 direct response agency and marketer clients,” said Glenn DeKraker, CoreMedia CEO.

“Without their knowledge, skills and diligence over the past few years, we would not be nearly as far along as we are in the evolution of our key service offerings. It is with equal amounts of gratitude and pleasure that I announce these promotions.”

Prior to her appointment, Renaldo was chief operating officer at CoreMedia. She’s been with the company since April 2015. She previously worked at Talent Partners, GroupM North America, Donovan Data Systems and PricewaterhouseCoopers.

Gaffney joined the company in 1996.

“Susan and Kevin represent the nucleus of CoreMedia’s management team for the future,” DeKraker said. “Together, they are leading CoreMedia in delivering the next generation of our product suite while also building strategic relationships to open the Core desktop to enhanced opportunities in attribution, programmatic buying, digital, analytics and other areas.”