Health tech firm Vitals creates data analytics unit

Heyward Donigan of Rite Aid, formerly of New Jersey's Sapphire Digital.

Vitals, the Lyndhurst-based health care shopping technology company, has formed a new division focused on health care data analytics, it announced Tuesday.

The new unit, Vitals 360, will focus on developing and advancing data, quality and predictive analytics technologies to expand Vitals’ cost and engagement solutions, and create new capabilities enabling health plans to execute strategies more effectively and efficiently, the company said in a news release.

Vitals 360 is designed to help health plans with rates, providers, member shopping and more.

“The establishment of the Vitals 360 division expands Vitals’ position as a leader in cost transparency and engagement,” CEO and President Heyward Donigan said in a prepared statement. “We are setting the standard for innovative consumer engagement programs, fueled by data and analytics.”

Chris Henderson, a former health plan executive and entrepreneur, has been named president of the division.

“This is an important strategic step for Vitals,” he said in a statement. “I’m excited to lead this new division and expand our business into areas that provide substantial new value to health plans, employers and consumers.”