Advantage Business Media, owner of a variety of media channels in the business-to-business manufacturing sector, has rebranded and restructured, it announced Tuesday.
The Rockaway-based company will now be known as Advantage Business Marketing, and has unified its media channels and audiences.
“Advantage Business Marketing is a transformation beyond traditional media into a multichannel content offering, so businesses have more power to measure, optimize and succeed,” CEO Bruce Cummings said in a prepared statement. “Ultimately, we are a marketing company that directs great content to our customers so they can leverage the tools and content channels to reach and convert more influencers and buying communities.”
The company will now offer holistic marketing and data services to help customers engage target audience demand units, it said.
“For content and account-based marketing to be successful, it needs to be quantified,” Cummings said. “We are converting how traditional publishing is perceived, to allow audience, content and data to flow more freely and naturally.”