Bar Method is ‘first step’ in fitness focus at Bell Works

By Eric Strauss
Holmdel | Jun 28, 2018 at 12:16 pm

Bell Works in Holmdel has added another retail tenant to its “metroburb” pedestrian street, owner Somerset Development announced this week.

Bar Method, a boutique fitness studio, will fill 2,100 square feet on the ground floor’s quarter-mile atrium, the developer said in a news release. The San Francisco-based Bar Method has 119 locations across the U.S. and Canada. The Bell Works location is slated to open in the fourth quarter.

“This lease represents the latest development in our work to create a truly diverse pedestrian street, bringing an incredibly appealing fitness component to Bell Works,” Somerset Development President Ralph Zucker said in a prepared statement. “Bar Method isn’t just an ordinary fitness studio. It’s part of an experience we’re curating, providing some of the coolest city-style experiences to our daily workers, frequent visitors and the broader community.”

Sabre Real Estate Group’s team of Justin Korinis, senior vice president; Dina Santarelli, director; and Sean Pyle, associate, represented Bell Works in the deal. The team is the exclusive real estate leasing agent for the property.

“Adding Bar Method is an important first step of what will ultimately become our ‘Fit Lab,’ a state-of-the-art facility offering a variety of boutique fitness options for Bell Works and greater Monmouth County,” Korinis said in a statement. “We’re pursuing a diverse array of operators, including a full-service gym and yoga studio in addition to in-demand niche spaces, including a spin studio.”

The 2 million-square-foot mixed-use Bell Works facility features offices for companies including iCIMS, WorkWave and Guardian Life Insurance, as well as retail and the Holmdel Township Library and Learning Center, with a rooftop hotel in the works. The former Bell Labs site was designed by famed architect Eero Saarinen in the 1960s.

Eric Strauss | estrauss@roi-nj.com | acerimrat