ERA Real Estate appoints Wall to SVP of sales

ERA Real Estate, a franchising company based in Madison, announced that Diana Wall has been named senior vice president of sales.

Wall has more than 30 years of experience in business development in the franchising and real estate industries.

In this role, Wall will be responsible for strategic planning to support growth in the company’s network.

“Diana is a business builder with a reputation for integrity, smarts and delivering on her promises,” said Simon Chen, CEO and president of ERA Real Estate. “She understands the power of collaboration and communication in driving success across a large real estate network.”

Wall previously served as vice president, business development at RE/MAX and vice president of field operations for Procure C.U.R.E. Earlier in her career, she worked for ERA Real Estate as a district sales manager.

“ERA is all about acceptance and supporting those who want to create a trusted legacy in their community,” Wall said. “I want to ensure that we are onboarding brokers who value the ERA vision, see the full potential of our tools and resources, and are fiercely determined to grow.

“What we’re doing at ERA is bigger than all of us,” Wall said. “ERA Real Estate understands how  interactions with brokers and agents create meaningful paths to home ownership – and change lives – in the neighborhoods they serve. I want to reinforce that.”