Camden-based Campbell Soup Company announced Wednesday it has appointed Diego Palmieri as vice president and chief marketing officer, U.S. Meals & Beverages, effective July 18.
Palmieri will report to Roberto Leopardi, president, Meals & Beverages.
In this new role, Palmieri will be responsible for marketing and consumer connection across the division’s brands, which includes Campbell’s, Chunky, Well Yes!, Slow Kettle, Swanson, V8, Plum, Pace and Prego.
“Diego has spent his career marketing and selling consumer products in the United States and abroad,” Leopardi said. “He is an accomplished marketer and experienced business leader with a track record of growing businesses through a deep understanding of brand value and success in building e-commerce into the marketing and sales mix.”
“This company is built upon iconic brands that are not just recognized on the store shelves, but are part of our daily lives and imagination,” Palmieri said. “The opportunity to leverage new marketing strategies, including e-commerce, to ensure these brands continue to be part of our daily diet is incredibly exciting to me. I look forward to working with the Campbell team, agency partners and customers to continue to delight consumers, drive growth and generate value.”
Prior to Campbell, Plamieri was at SC Johnson for two decades. He was most recently general manger of the company’s Greater China business.