Sun Pacific partners with Premier Outdoor Media to expand advertising outreach

Street Smart Outdoor Corp., a wholly-owned subsidiary of Manalapan-based Sun Pacific Holding Corp., announced Tuesday it has partnered with Premier Outdoor Media to expand its advertising outreach program for its outdoor furniture portfolio in the Northeast.

“As we entered 2018, our initial milestone was on being awarded a number of new locations to manage under long-term relationships for outdoor bus shelters and furniture. As we entered our mid-year, our current focus has accordingly shifted to optimizing the advertising of those locations with a milestone of achieving global advertising utilization rates of greater than 50 percent for all locations,” said Nicholas Campanella, CEO of Sun Pacific.

Campanella said Premier Outdoor Media’s community reach is made to optimize his company’s sales and marketing strategy.

“We are looking forward to working with Sun Pacific’s team to continue to expand Premier Outdoor Media’s footprint in the Mid-Atlantic and Northeast to better serve our client base and in driving their brands to success,” Dominick Vastino, CEO of Premier Outdoor Media, said.