Barnes & Noble Education inks new SVP, revenue and product development

Barnes & Noble Education Inc., a Basking Ridge-based provider of education products and services, announced that it has appointed Jonathan Shar its senior vice president, revenue and product development, effective Wednesday.

Shar will report to Michael P. Huseby, chairman and CEO, Barnes & Noble Education.

“We are pleased to welcome Jonathan to the Barnes & Noble Education team,” Huseby said. “BNED has a proven history of delivering outstanding services to our educational partners. As we transform our company to add more integrated digital offerings to our ecosystem, both for the institutional and direct-to-student markets, Jon’s expertise and leadership will be essential in helping us to accelerate that transformation.”

Shar, who has more than 20 years of experience in digital marketing, will be responsible for developing new products and services to increase profitability throughout the company’s business segments and offerings, including its new reporting segment, Digital Student Solutions, Barnes & Noble College’s First Day inclusive access solution, LoudCloud’s Courseware, Analytics and LMS offerings, and BNC’s and MBS’ services to publishers.

“I have actively followed Barnes & Noble Education’s growth and success over the last three years, and I am excited to join the company as it continues its transformation toward digital,” Shar said. “I look forward to leveraging my deep experience in consumer marketing, e-commerce, digital product development and higher education to enhance the company’s existing services and solutions, and develop new assets that will bring the company to new levels of innovation, growth and profitability.”