V12 Data inks new CEO

Matawan-based V12 Data, a provider of people-based marketing solutions, announced Tuesday that Andrew Frawley, former CEO of Epsilon, has joined the company as its new CEO and vice chairman of the board of directors.

Frawley has more than 30 years of experience in operations, including 25 years at the senior level in agency, marketing services, enterprise software, software as a service and professional services companies.

“I’m thrilled to welcome Andy to the team and am confident that his leadership and deep industry expertise will be a tremendous asset as we move forward on a path of sustained growth,” said Ned Williams, partner of Brook Venture and board chairman for V12 Data.

Prior to V12 — in addition to Epsilon — Frawley was CEO and president of Clicksquared Inc. and founder, chairman and CEO of Exchange Applications.

“V12 has built an exceptional business model based upon what marketers need today,” Frawley said. “Our team is continuously innovating and bringing new products to market such as our purchase intender solution V12 Signals and the recent launch of our Customer Data Platform. The company’s innovative combination of first party data capabilities and third party data solutions power speed, agility and successful outcomes for today’s brands.”

“Andy is a multiple-time successful CEO and entrepreneur in data and marketing technology,” said Anders Ekman, president of V12 Data. “His leadership style is to the point, collaborative and all about succeeding as a team. I cannot think of anyone better to help lead us into the future.”