WebMD acquires Vitals Consumer Services Division

WebMD, an Internet Brands company, announced it has acquired Vitals Consumer Services Division from Lyndhurst-based MDx Medical Inc.

VCSD is a provider of online tools to help consumers find health care providers and connect with patients. It is comprised of Vitals.com and UCompareHealthCare.com, and also includes MedHelp.

“The consumer-first mission of Vitals Consumer Services Division, as evidenced by its strong commitment to transparent information and data, makes it a natural fit within the WebMD network,” said WebMD CEO Steve Zatz. “We plan to quickly open our combined platform to providers, provider networks and other health systems that are seeking to drive new patients into their practices.”

Financial terms were not disclosed. Following the deal, VCDS will operate as a subsidiary of WebMD.

“We have long operated the Vitals Enterprise and Vitals Consumer businesses separately. We are delighted that Vitals Consumer Services has found a home with WebMD, and we believe those two platforms together will delight consumers who are shopping for a provider,” said Heyward Donigan, CEO and president of Vitals. “Our Vitals Enterprise business continues on independently, delivering a leading digital engagement platform for our health plan and employer customers that creates a competitive healthcare marketplace and helps their members choose the best providers.”