The Vitamin Shoppe inks EVP, chief merchandising, marketing officer

Secaucus-based Vitamin Shoppe Inc., a specialty retailer of nutritional products, announced that David Mock has been named executive vice president, chief merchandising and marketing officer.

“We are delighted to have Dave join the Vitamin Shoppe leadership team.  He is a talented and experienced retail executive with significant experience in retail transformation and a proven track record of successfully implementing strategies and rapidly turning around retailers driving top line growth and improved profitability.  We look forward to working with Dave as we continue building on the transformational work that is underway,” said Alex Smith, chairman of the Vitamin Shoppe.

Mock has more than three decades of experience in the retail industry. He most recently served as president of D Mock Retail Rebuild Ltd. Before that, he was chief merchandising and marketing officer at Earth Fare; senior vice president merchandising, global sourcing and innovation officer at Canadian Tire Retail; and senior vice president merchandising, hardlines, consumables, pharmacy, haba/cosmetics at Loblaw Companies Ltd.