Parsippany-based Morris Retirement Advisors, a registered investment adviser, announced Monday it is rebranding to MRA Advisory Group.
The announcement comes after the firm decided to capitalize on its recent growth and reputation in its market. MRA said it plans to simplify financial planning and wealth management.
It will now offer personal planning, wealth management, business services and insurance solutions.
“We are reinvigorated and eager to introduce both existing and new clients to our realigned service offering, and we’re thrilled to be operating under the new MRA Advisory Group name,” said Marco Lima, CEO of Wealth Advisor.
“Our recent growth is a result of our unwavering focus on providing our clients with the best service possible and we feel the rebranding was an essential step to continuing the brand’s future. Careful planning, industry experience and due diligence in all that we do are the key drivers behind MRA’s future success,” Lima said.