Marketing firm consolidates media channels

Advantage Business Marketing, a Rockaway-based content marketing firm, announced it is merging its media channels into five business “pillars” to cover the entire manufacturing cycle.

The five pillars will be: R&D, Laboratory Equipment, ECN, and Industrial Distribution. The company’s remaining 17 titles will become topic areas under the new sites and maintain their identities.

“Every Advantage move and business model is to give companies, marketers and readers a more data-rich, high-impact content channel that includes the latest industry trends and influencers, packaged with analytics and (return on investment),” CEO Bruce Cummings said in a prepared statement.

The change is intended to give each pillar’s readers wider access to topics related to their professional interests, the company said.